AI Strategy & Service Design
Designing Human side of technoloogy.
I design how new technologies fit into the way people work. My work spans AI products, enterprise tools, and complex organizations.
I've worked with
How I turn
complexity into
action.
Across my work…
AI Product 0→1
AI Product 0→1
AI Adoption & Automation
AI Adoption & Automation
B2B & Enterprise
B2B & Enterprise
Future Experience Design
Future Experience Design
Organizational Change
Organizational Change
Cross-industry
Cross-industry
Tech Stack
ChatGPT
Miro
Github
ChatGPT
Claude Code
Framer
Trello
Notion
Frame the Right Problem
Research in Context
Make Complexity Visible
Co-create the Direction
Test, Learn & Implement
Designing across
People, Products, and Systems.
Jiwon Pyo
Strategic Designer & Researcher
Parsons School of Design MSDM 26'
Carnegie Mellon University MA Design 24'
My work history
International Monetary Fund
Service Designer
2025/26 Summer
RTW
AI Workflow Product Manager
2023-2025
WOWDLAB
Team Lead / Service Designer
2019-2023
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I’ve always been more interested in groups than individuals. Studying sociology taught me to look beyond individual behavior to see the relationships, structures, and dynamics that shape how people act together. That perspective influences how I approach design today.
I’ve worked across very different kinds of design. Working across learning, products, services, and strategy has changed how I think about design. The medium may change, but I keep coming back to the interactions between people, technology, and the systems around them.
I do my best work with other people. That’s true outside of work, too. I’d almost always rather start a group, make something together, or get people around an idea than do it alone. I like seeing what happens when different people bring something of their own to the same thing.
From my blog,
design insights.










