I'm Jiwon Pyo, a UX researcher & Strategist based in New York.

My approach combines qualitative depth with a systems-thinking mindset. I’ve worked on projects that explored how trust, autonomy, and shared narratives can influence user behavior, organizational culture, and community engagement.

As a changemaker, my work is rooted in helping individuals discover their potential, building thoughtful organizations, and driving collective action for greater impact.

Outside of work, you can find me hosting gatherings to bring people together or reconnecting with nature through camping, hiking, or simply enjoying the outdoors to recharge and find inspiration.

Expertise

End-to-End Research Planning & Execution

Project Managment

Customer-Centric Strategies

Facilitation / Cross-functional Collaboration

Wireframing / Rapid Prototyping

Design Thinking / System Thinking

Figma / Adobe CC / Miro / Notion / Jira

Things that bring me joy

Hosting Events / Gatherings / Workshops

Hiking / Nature

Reading / Journaling

House Music / Live Concerts