Berry

The Community-Based Resource Hub Bridging People in Drug Use to Healthier Life.

My Role

UX Research
Service Design

Client

University of Pittsburgh Medical Center
(Dr. Paul.J.Joudrey)

Project Type

UX Research, App Design

Timeline

6 weeks

Research Methods

Prototype Testing, Stakeholders Interview

Team

3 Designers (Jiwon Pyo, Ruby Wu, Sam Ho) 

Overview

Bring Personalized Health Resources for Opioid Users

Background

In response to the growing opioid crisis, we identified a critical need for a digital solution to support harm reduction initiatives. Our team set out to design an app that would serve as a comprehensive resource library and information search tool for opioid users, aiming to facilitate healthier living choices.

Research Goal

- Identify and define the core value proposition for opioid users.
- Integrate real-world insights from stakeholders into the app's functionality.
- Develop a user-centered UXUI through iterative testing and improvement.

Outcome

Berry Community-based Resource Hub without Stigma
Through three rounds of evaluative research and iterative design, we successfully designed a fully-fledged app from scratch.

Client Requirements

Connect to Local Resources

Access information about local medical clinics, infection risks, and the dangers of current drug supplies.

Path to Comprehensive Support

Connect users to local support services that extend beyond opioid abuse, tailored to enhance their well-being.

Research Process

Rapid Concept-to-Prototype Iteration

By inverting traditional UX research methodologies, we developed an agile approach that integrated early prototyping with continuous user validation, enabling us to rapidly test and refine our core service concepts through hands-on, iterative design cycles.

Why are existing solutions
falling short for opioid users?

Our preliminary research examined challenges in accessing support for substance use. We conducted a literature review on harm reduction, evaluated existing platforms, and mapped user journeys. The goal was to uncover barriers to finding local resources.

Information Fragmentation

Users struggle to navigate available resources, often relying on informal sources like Reddit.

Mistrust in Current Systems

A history of negative experiences with healthcare providers contributes to a lack of trust.

Stigma and Discouragement

The stigma of addiction and the complexity of decision-making discourage help-seeking behavior.

Rapid Service Concept Development

We designed a rapid service concept and app features and developed a low-fidelity prototype to communicate our product strategies and ensure alignment with the client.

Simple Search, Easier Start

Provide seamless navigation and quick access to resources for all users.

Trust Building

Provide reliable information and improve communication between patients and supporters.

Self-Empowerment

Empower users by helping them set and achieve personal goals throughout their app usage.

Key Feature

1. Onboarding process to identify personal information and preferences.
2. Tailored main page for each user.

Key Feature

1. Center page with official information.
2. Community review systems to share individual experiences.

Key Feature
Rapid low-fi prototype
Interative Design and Testing
Phase 1. Concept Testing with Client

Objective: Validate the overall concept and explore potential feature directions.
Methods: Concept walkthrough, collaborative discussions.

Feedback 

Personal goals help users start to improve their lives.

Users value the ability to set personal goals as a starting point for improvement beyond reducing drug use.

Improvement

Broadened goal-setting to overall life quality.

Incorporated a flexible goal-setting system that includes broader life improvement objectives.

Feedback 

Connecting to Peer Navigators must be simple.

Users need a more intuitive and accessible way to connect with Peer Navigators for support.

Improvement

Enhanced visibility of Peer Navigator features.

Introduced prominent Peer Navigator access on the main page and added a floating chat button for seamless communication.

Feedback 

Inclusive visuals reduce stigma and build user trust.

A neutral and inclusive visual design helps reduce stigma and encourages user trust.

Improvement

Stigma-free visuals and message for all users.

Enhanced UX writing and personalized onboarding to ensure a stigma-free environment, emphasizing inclusivity and approachability.

Phase 2. Feature Testing with Stakeholders (Peer Navigator*)

*Peer Navigator is a community member with lived experience in recovery who provides trusted support to essential resources for individuals using drugs. 

Objective: Test detailed functionality and UX writing.
Methods: In-depth interview, think-aloud protocols, task completion scenarios

Feedback 

Detailed and reliable guideline is needed for visiting.

Provide clear guidelines for visiting institutions, such as ID and insurance requirements.

Improvement

Clear and actionable information for walk-in experience.

Enhanced the treatment center information pages with detailed visit requirements and directions.

Feedback 

Reviewer perspective adds essential context.

Peer navigators stressed the need to know if reviews are from patients or family members, as perspectives differ.

Improvement

Segmented reviews with keyword highlights.

Reviews were categorized by user type (e.g., patient or family member) and supplemented with commonly mentioned keywords to enhance clarity and relevance.

Synthesizing Insights: From Evaluation to Final Design

Following two rounds of evaluative research, we refined our information architecture (IA), created an optimized user journey map, and developed a high-fidelity prototype. This iterative approach ensured that our final design was deeply rooted in user needs and research findings, embodying evidence-based UX practice.

User Journey Map
Information Architecture
Hi-fidelity Prototype

The Solution

Berry: The Gateway to Drug Rehab and Community Support

Connecting opioid users to reliable support, resources, and local communities for a safer and stigma-free journey.

Key Feature 1
Easy Access to Personalized Local Resources
A bias-free and stigma-free onboarding process allows users to input their information comfortably. Based on the input, the main page recommends customized local resources and peer navigators for easy navigation and quick access.
Key Feature 2
Trustworthy through credible information & community reviews
The Center Details provides guidance for resource access, including necessary documents and directions. A community review system enhances official data with user feedback, improving the reliability of informal information.
Key Feature 3
Self-Empowerment with Personal Goal Setting
Berry understands that everyone has a unique journey and different goals toward a healthier life. We provide a variety of customizable options for users to set their goals, considering individual priorities for a more personalized experience.