Hey there, I'm Jiwon -
I connect design, strategy, and technology through collaborative research that helps teams learn and decide together.

UX Research + Innovation + PM + Strategy + Social Impact + 
Designer

Key Skills.

With a holistic view of users, teams, stakeholders, and systems, I have contributed to improving customer experience with measurable impact.

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Generative
Research

Discover hidden user needs through qualitative research.

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Evaluative
Research

Conduct iterative design cycles to refine solutions with users.

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Strategy
Design

Use design for marketing, sales, and organizational development.

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Service
Design

Craft holistic service that aligns users, businesses, and systems.

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Facilitation & Collaboration

Facilitate 100+ design workshops for cross-functional teams.

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Human Centered Design Training

Deliver tailored training to build internal design thinking capacities.

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Selected Projects.